Business owners are able to give themselves a raise every single day. We sometimes forget this, especially right after we’ve paid our tax bill. It’s in our power to convert more prospects into sales and we need to stay focused on that instead of trying to play the blame game.
By creating time to think specifically on this aspect of your business you can begin to measure and eliminate waste in your business. Statistics says some organizations have up to 40% waste!
Imagine employees who are positive and more productive. Imagine everyone working toward your vision and having the same goals. Errors would be reduced, there would be fewer sick days taken and many other positive behaviors that go along with high engagement. Once engagement increases revenues will follow.
If you had to explain ‘Digital Marketing’, could you? It might surprise you to realize what all is under the umbrella of “Digital Marketing,” and social media is but a piece of that.
I read this morning from Google that 34% of all retail sales now occur online. AND, they also said that 82% of people who are physically standing inside of a store ready to make a purchase still look to their smart phone prior to making any purchase. So are you being found when prospects are ready to buy?
We must learn inbound lead generation for our business because smart phone technology and user behaviors have forever changed buying habits of our customers. It can seem daunting and overwhelming to learn yet another thing that we aren’t crazy about, but its necessary for our business.
Be sure to watch the marketing tip at the end of this video.
2017 is 25% over. If you had goals that you wanted to accomplish by year end, then now is the time to look at Q1 and see where you are. It’s so easy to be busy, busy, busy working in the business but the only way to accomplish real growth is to plan for it.
I challenge you to set aside 1 hour this week to FOCUS all of that time and effort into working ON your business. Turn off the phone, shut the door, leave the office – do whatever it is you have to do so you can devote an uninterrupted 60 minutes focused on your business plans. If you really can’t take an hour, at least take 30 minutes. Your business is worth the time investment. It will be there when you get back.
Business owners who do this are more successful. Business owners who bring their team in while this process is occurring are even more successful. You have to plan. You have to measure. THAT’s the secret to success….not executing orders for your customers.