If you had to explain ‘Digital Marketing’, could you? It might surprise you to realize what all is under the umbrella of “Digital Marketing,” and social media is but a piece of that.
I read this morning from Google that 34% of all retail sales now occur online. AND, they also said that 82% of people who are physically standing inside of a store ready to make a purchase still look to their smart phone prior to making any purchase. So are you being found when prospects are ready to buy?
We must learn inbound lead generation for our business because smart phone technology and user behaviors have forever changed buying habits of our customers. It can seem daunting and overwhelming to learn yet another thing that we aren’t crazy about, but its necessary for our business.
Be sure to watch the marketing tip at the end of this video.