There are many moving parts to owning a business and a lot of times marketing is one of those things that doesn’t seem very important to us, until it is becomes urgent. So reviews are but a piece of that and although they may not seem very important, a lot of people make purchasing decisions based on solely on reviews. And since Google knows this, they consider your online reviews a part of how you get ranked on their search engine.
Reviews are very important to businesses who rely on local traffic, and anything that Google puts out warrants our attention as a business owner, including utilizing Google+’s reviews.. (Google owns about 75% of the market share).
Here are a few reasons why reviews matter:
Reviews help establish trust online with prospects. 72% of respondents say they trust a business more if they have good online reviews.
Up to 90% of consumers say their buying decisions are influenced by online reviews. (On average, they will read 6 reviews)
88% say they trust online reviews as much as a personal recommendation.
Up to 86% say they read online reviews prior to making a purchase
Reviews can affect your rankings on search engines.
It’s a great way to monitor and improve your customer’s experience. If you are receiving negative reviews it’s time to look at why and change what you need to.
We’ve found this great tool and wanted to share it with you. Although you don’t need it to create your own Google+ reviews pop-up box (ask us how to do this manually), this tool sure is handy. http://buff.ly/2sxZyeN
If you need help implementing a reputation management strategy in your business, schedule a call with me.
ActionCLUB CashRICH video 2 of 2. Whether you are an accounting whiz or not, you need to know your numbers when it comes to net and gross profits and margins in your business. CashRICH is one of the topics covered in our ActionCLUB where we dive deep into learning financial mastery in your business. Do you have strategies in place to increase conversions of your highest profit margin products or services? We invite you to attend ActionCLUB and learn how thousands of other businesses are growing by following our time tested methods.
ActionCLUB is a 6 month education series that we deliver twice monthly to business owners. In it we teach proven methods of customer fullfillment, sales, marketing, team, systemizatizing and leaveraging our activities to grow a business that allows us to have predictable cashflow and which gives us more time.
If you want predictable cash flow in your business you’ve got to learn what to measure in order to get there. There are some KPI’s (key performance indicators) that you can measure that will allow you to meet your goals and level out the highs and lows when it comes to cash flow. Break even points are another measurement that allows us to know when we have our bills covered monthly, AND to know we can be paid ourselves. We teach these methods in ActionCLUB. ActionCLUB is a 6 month training series where we meet in person twice monthly and learn all levels of running and owning a business. Predictable cash flow can ease a lot of stress and allow us to focus on other important areas in our business.
What keeps you on target? You might want to find that out.
Dreams….we all have them. Dreams are fun but taking them to fruition requires action – starting with writing them down. Dreams can transform into goals when we do that, and from there we can break them into specific actions that are required to meet the goals. But what if we drop the ball? Who questions us? The accountability factor is a very powerful force when it comes to achievement of goals, or lack thereof. Finding a mentor and communicating what we need from them could truly change our business and our life. Why don’t we do that?? Take the time right now to formulate a plan to find that person who you can trust to keep you accountable.
Watch this week’s [2 min VIDEO]:
Bob Keplinger, Professional Mentor & Accountability Partner (aka Business Coach)
I hear from business owners all of the time that they want to make more money but I never hear one tell me that they want to be a better business owner. The irony is that’s exactly what it takes to have a more successful business – being a better owner!
It’s not easy, but it doesn’t have to be hard. This week I talk about the importance of measurement in your business.
Have a great week! ~Bob
We teach business owners how to be a better owners. Come see what it’s all about – March 22, 2017 is GrowthCLUB. A day long networking/education event to allow owners to focus ON their business. Leave with a 90 day strategy for growth with specific tasks.
When I ask that question to business owners and leaders I often get that “look” that infers I just asked a really dumb question. It is proven fact that all businesses are either growing or dying. There is no in-between. I find that sometimes we measure what is easy to calculate. As business owners or leaders of our business we can start leading our people down a slippery slope without intending to if all we seem to focus on was yesterday’s revenue performance.
Our words matter, and the words that we use to direct our people and teams matter even more. I spent a lot of years working in large businesses that really focused on revenue growth. There was so much that was assumed that would naturally happen as long as revenue was growing. Therefore, every day the amount of revenue generated at each business unit was measured and in most cases discussed. When I say “discussed”, it was generally the KPI (key performance indicator) that was the determining factor of success or failure with current leadership. It is the assumption of this belief that can often times get our businesses into trouble.
All businesses are different and certainly the large corporations that I worked for had multiple metrics they were measuring daily or weekly. They also had a great deal of human infrastructure and resources that allowed for performance to be measured. Many of you reading this do not have those resources and tend to rely on a few metrics to measure progress in your business.
If you are growing your revenues, then you may be reaching the goal you have set. That does not mean that you are growing your profits. Our focus in business should be to grow our profits first. Why do all of that work and make the investments necessary to sustain growth if we make less per revenue dollar than we did a year ago?
Do you have a profitability target? What is your percentage of gross or net profit compared to your revenue growth? If you are growing at 15% revenue growth, shouldn’t your profits grow at the same pace? Think about it, at what point will your growth in revenues create an unacceptable profit return on your investment?
Take some time to make sure you are measuring and comparing profit percentages to your revenue growth. There are so many actions you can take to improve your bottom line results but if you are lost in the day to day, you won’t see it until it starts to sting a little bit.
What is your most profitable product that you sell and is it the largest category of revenue? If not, why? I am not telling any of you not to concentrate on growing the revenues in your business, but I would caution you all to make sure that your team isn’t perceiving that as your expectation. Make sure you are specific about your dialog with them on what revenue categories you choose to grow because you have a complete and thorough understanding of how that will grow the profitability of your company.
I love our coaching chassis because it does focus on growing profits faster than the business grows its revenues. We can grow revenues at 46% growth rate with the proper strategies applied and executed with a 61% improvement in profits. That is a winning combination for any business!
If you’d like to schedule a call or find out more about what we can do for your business, please contact me. Our next event is GrowthCLUB on 3/22/201 in The Woodlands TX. This is an incredible day long workshop where business owners plan out their success for the next quarter in their business.
There are 4 levels to learning and the most dangerous place to be is when you don’t know what you don’t know. At this level, you are not aware of what you need to know so you aren’t motivated to learn. The next level is you know what you don’t know. You’ve been exposed to something that has opened your eyes and you realize you are lacking….something. The third level of education is when you know what you know. What this means is you have learned a lot and you are beginning to practice it. What seemed difficult or impossible has become actionable. If you continue learning you will graduate to the next level of learning which is where you don’t even know what all you know. You’ve become so educated and practiced that you hardly think about what you do in your business to make it operate efficiently.
Watch our marketing tip here:
We’re now offering digital marketing training to business owners via MarketingCLUB. If you need to learn how to generate leads and not waste marketing money and time, this program is worth checking out.
This week’s Business Taps talks about slowing down in order to speed up in your business, which is exactly what we do in our quarterly GrowthCLUB workshop on 9/21/2016. Enjoy this two minute video to help you in your business. Click for more info
In this week’s Business Tap I’d like to talk a little bit about the Olympic games where it’s all about the competition. Athletes gather from all across the globe to compete in order to see who is the best in the world; of course, the common goal being to win gold.
There’s three important stages for every athlete who participates and it does apply to the business world. It starts with a dream. In athletic competition it’s pretty easy to identify the goal, which is to win. When you talk about the Olympics, the ultimate dream is to win the gold medal. For every athlete, that’s where it always begins–you have to decide on what is your dream or your goal.
Stage two is where one has to consider what you are willing to do in order to achieve that goal. Are you willing to make the necessary sacrifices? It will be an uphill battle. It will take stamina and training to succeed. When competing on that high level of competition one doesn’t decide to compete one day and win gold the next. It’s an endurance race which requires preparation and training.
Finally, have you ever heard of any professional athlete competing without a coach? In order to compete, these athletes realize they need a coach. They need that person that’s going to pull the best talent out of them and create an even playing field to allow them to compete at that high level. When you watch the Olympics you see the athlete, but inevitably you see the athlete going to their coach and embracing or talking to their coach. They understand that they can’t just do it on their own.
Here’s a question for all of you this week? Do you have a specific goal in your business? Where are you going? What’s your gold medal? And, are you willing to sacrifice to achieve that goal? Too often we start off with that goal or dream in mind and then life happens, or business and daily transactions happen and we lose sight of the goal, and therefore we lose our motivation to get there. Building a business is an uphill battle and it’s not easy and it’s not going to happen overnight, but if you know where you’re going then you can make the sacrifices needed to get there
Finally, do you have a coach? Do you have someone that’s going to bring the best talents out of not only you, but of the team members in your organization and make you a world class business so that you’ll be the gold medal standard of your industry. Do you have these things? If not, spend some time thinking about it…restructure, reorganize, refocus and win gold in your business and in your industry.
If you need help with this, get a coach. Remember, if your business needs traction then get into action.
Learn to calculate the real value of your time in this week’s Business Tap #16 by Bob Keplinger.
The single highest producing activity that any business owner can perform is generating sales. Yet we may be shocked to learn how much money we throw away by performing menial tasks.
In this week’s Business Tap #16 video, I share how to calculate your monetary hourly value. We all have the same amount of time but as business owners, sometimes we waste time by “Stepping over dollars to pick up dimes.” We may perform tasks that we simply enjoy or, more times than not, perform menial tasks that we could (and should) delegate. We tell ourselves that it’s quicker just to do it ourselves, or that no one else can do it as well as we can. Here’s the truth. If we invest in training a team member then we are free to work on generating revenue. We need to learn to recognize when we are being drawn away from what should be our highest priority, generating sales.
After watching this video and crunching just a few numbers you will most likely see how much potential revenue you’ve lost. By knowing your numbers you can calculate the real value of your time, and it should help keep you on track to only perform activities that will perpetuate growth in your business.
Here’s the Formula :
For last month, divide your Average Dollar Sale, by the total number of hours worked. The answer is your hourly value.
To calculate your Average Dollar Sale, add up all of your earned transactions during last month to get a Total dollar amount. Divide that Total dollar amount by the total number of transactions.
The founder of ActionCOACH, Brad Sugars, says “Saving yourself a wage can cost you a fortune.” You may be surprised to find out that by simply eliminating menial tasks from your day, you are able to increase sales. Now that you have a number, you can develop goals and KPI’s (key performance indicators) that you can measure in order to increase your sales. Delegate or outsource those tasks that are not making you money.
What would you do with more revenue in your business? Give yourself a raise? Take the family on vacation? Hire more team members? Exactly, choices are good to have. Stay aware of where you are spending your time to stay on track.
About Bob Keplinger:
Bob Keplinger is passionate about leadership and how understanding the importance of this responsibility as it impacts both the personal and professional aspects of our everyday life. He understands that we are all working to maintain the appropriate balance between the responsibilities to our internal and external customers along with having a fulfilling lifestyle while away from work.
Together, you and Bob Keplinger will accomplish new heights and achieve greater success in your business; GUARANTEED!